Demola Aderibigbe is a Strategist, Author, Disruptor and is regarded as Nigeria’s premier Business Humourist.

Following his Bachelor's and Master’s degree in Business as well as over a decade of dynamic experience in Business & Brand Consulting, he founded Lalaa Consulting, an avant-garde, Innovation, Strategy and Education Company. He led the team of researchers, strategists and creatives at Lalaa Consulting to pioneer Humour-Based Gamified Corporate Education in Nigeria.

Demola has deployed this groundbreaking approach to business consulting with at least of one of the top four brands in almost every major sector of the Nigerian economy such as Meta, GTBank, May & Baker, NNPC, Firstbank, Stanbic IBTC, SIKA Manufacturing, Rainoil, Axxela, The Chartered Institute Of Bankers (CIBN), ARM Pensions, The Nigerian Exchange Group & The Nigerian Institute Of International Affairs (NIIA) etc. It’s no surprise he is described as Nigeria’s premier Business Humourist.

He drives transformation from boardrooms to the skin of their brands (touchpoints), by facilitating bespoke training, coaching and strategic engagements with C-suite executives, mid-level team leads and professionals.

Case in point, after the largest merger and consolidation of nine (9) financial institutions in Nigeria to form Unity Bank, he facilitated the brand acculturation program for Unity Bank across Nigeria.

He also has provided strategic advisory services to the management of the Nigerian Institution of Estate Surveyors and Valuers (NIESV), Dimension Data, Sweet Sensation, LAPO, MEDA Nigeria, First Central Credit Bureau and Marie Stopes International etc. He brings disruption-by-design to business-as-usual philosophies, people and value propositions, transforming them into purposeful, pertinent and preferred brands.


Demola infuses a rare blend of creative insights, case experience, business humour and gamification into corporate consulting and human capital development to enable his clients achieve an exciting and immersive experience as well as a faster adoption rate.

Not-For-Profit institutions like Daystar, Fate Foundation, Daystar, and LACE etc. have been amongst clients he has consulted for and they attest that his engagements are profound, practical and profitable.

In 2014 and 2015, he received The Bureau of Management Award and The Novel Unveiled Award for Creativity in Business Education. He is the author of The Pathfinder and founder of LYBL (Live Your Best Life), a lifestyle initiative inspiring people to make conscious choices towards ExtraOrdinaire living with their ordinary lives.