Olabanji Oladipo

Personal Brands

Olabanji Oladipo is a profound preacher and teacher of the Christian faith. He is the lead Cleric of Love’s Domain Family Ministry with centres in Lagos, Ondo and Delta State.

The Challenge

Olabanji Oladapo desired the development of a brand strategy and visual identity that reflects his mission, positioning and which will also have long term impact on the his ministry.

Our Solution

Research & Intelligence Gathering

Lalaa Consulting conducted a detailed audit of the Olabanji Oladipo brand using our proprietary Personal Brand Audit Kit (PBAK).

Brand Inventory & Analysis

The Personal Brand Audit (PBAK) aided us in a disciplined and systematic analysis to identify (1) The brand’s essence, personality, appeal and goals (2) The target audience and their personas (3) His competition and complementors.

Design of Brand Identity and Collaterals

Following the aforementioned, a logo was developed for the brand. This was translated into marketing and corporate function collaterals. The brand identity manual was also developed.

Brand Ideology & Positioning Statement

Following the analytics we were able to define his brand ideology (mission, vision and vlues) and establish his credible brand position which is different from competitions, very relevant to his target market, which he could extend into his other offerings (product and services).

Results

For the Client:

Massive traction in brand awareness, recognition, relevance and recall.

For Lalaa Consulting:

We were assigned to develop the brand strategy for Love’s Domain Family Ministry.

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