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Abbode Company
Category:
Startup Brands
Adeyemi Olaboyede is a leading and pragmatic real estate professional domiciled in southwest Nigeria.
The Challenge
Adeyemi Olaboyede desired the development of a real estate brand that will encompass the valuation, construction, facility management and consultancy arm of the business.
Our Solution
Research & Intelligence Gathering
Lalaa Consulting conducted a detailed audit of the real estate industry and market in southwest Nigeria, to identify the unserved/underserved needs and wants of the market.
Brand Inventory & Analysis
We also conducted a disciplined and systematic analysis to develop the new venture’s brand essence and personality.
Brand Naming & Registration
Following the aforementioned, the brand name ABBODE COMPANY was created and registered with the relevant institutions such as Corporate Affairs Commission.
Brand Ideology & Positioning Statement
Following the analytics we were able to define his brand ideology (mission, vision and values) and establish a credible brand position which was (a) Different from competition (b) Relevant to the target group (c) Credible for our client to deliver on (d) Extendable across the valuation, construction, facility management and consultancy arm of the business.
Design of Brand Identity and Collaterals
Following the aforementioned, a logo was developed for the brand. This was translated into marketing and corporate function collaterals. The brand identity manual was also developed.
Results
Massive traction in brand awareness, recognition, relevance.