Sika

International Brands

SIKA is a Swiss multinational specialty chemical company that supplies to the building sector and motor vehicle industry, headquartered in Baar Switzerland. it has over 27,000 employees, subsidiaries in more than 100 countries including Nigeria and they celebrate 11th of June as the Gobal SIKA day.

The Challenge

SIKA Nigeria required a innovative approach to celebrate the Global SIKA Day for 2021, they wanted to use the opportunity of the celebration to reinforce the Sika philosophy to the members of staff without taking out the celebratory feel.

Our Solution

Research & Intelligence Gathering

Lalaa Consulting conducted a detailed research of the SIKA philosophy, the essence of the SIKA day and collated the demographic/psychographic/behavioural data of SIKA Nigeria’s members of staff.

Design & Development of a Solution

Based on our findings on the SIKA brand, the SIKA Day as well as the profiling of the Nigerian workforce we designed an entertaining yet immersive learning experience bringing to fore our proprietary Humour Based Gamified Learning. We shared the proposed solution with the client and it was ratified.

Deployment of Solution

We executed the solution clinical and on budget.

Engagement of Executing Partners

Based on the solution designed, we engaged executing partners like Landmark beach, the Phenomenal Sege etc, to ensure that the entertainment and education experience blended seamlessly.

Results

For the Client:

a. Highly entertaining yet deeply immersive learning experience.
b. 40% retention & faster adoption rate of the SIKA philosophy.
c. Wholesome interaction & intrinsic motivation for implementation among workforce.

For Lalaa Consulting:

We were awarded the contract of conceptualizing, designing and executing SIKA Day 2022.

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